Artist Representation Process

Amanda Rodgers markets herself to the audience as someone who loves nature and has a humble soul, being that she has advertised on her website that she is a vegan. By wearing dresses and flowers in her hair, she is marketing herself as someone that is rather an underground artist than wanting to be in the public eye changing with the poplular styles, for instance some-one like Miley Cyrus does this. She markets herself as the same as she markets her songs and she shows a lot of her personality through her lyrics and melodies. Many people have said that she resembles what a child of John Lennon would look like and do, advertising herself as more hippy than the average pop singer. Being compared to John Lennon is quite challenging, therfore saying that people think that you would resemble the daughter of John Lennon she must be good as an artist to be compared to someone so great.

By being a vegan and advertising it with a picture on her website she markets herself as one with nature and presents herself to be very natural, hence the long hair and pure dresses in colours such as white. You can definatly tell just by the way she presents herself and her songs/lyrics that she loves nature and wishes to proserve it.

When I look at Amanda Rodgers, I see her as quite hippy and not bothred about what is in the heart of online media and what is mainstream. She looks to me like the small voiced girl who just got on with life and is happy whatever. Furthermore, she looks like an only child and someone who doesnt talk to a lot of people and likes enjoying her own company and her family. She kind of presents herself very hipster and indie. Being that not many people have heard of her and she doesn't do massive concerts and she is more the type to sing at festivals says to me that she is not a very out-there sort of person and is almost shy in a way. On the other hand this could empower her and show that she doesnt stick to the popular things and doesn't want to be what everyone wants her to be, she just wants to be herself.


How her career has changed her..

Her music career started off being quite dark and she sung about very dark sadening things and stuff that annoyed her. Her image hasn't changed much. I'd say she got less indie and went more pop based changing her genre to fit herself and becoming indie-pop. In this photo she looks a lot more dark and grungy using a lot of eye make-up and having darker hair. Also simple the fact that she had taken photos in black and white back then shows that she was a very sort of conceled person and sort of lived with her music.


Looking at the picture of her now, she shows a lot more colour in her cheeks and has sort of gone a bit girly in a way. She has changed the colour of her hair to a lighter colour and it is obviously longer. She has less black make up around the eyes and showing the trees and nature bhind her shows that she likes being natural. The picture is also taken in colour showing that she has opened up a bit more now to her audience and widened her audience also. It shows that she has slightly gone a bit more mainstream, but is till true to her image and conveys it across in every way she can.