Title: Roar
Artist: Katy Perry
Director: Grady Hall & Mark Kudsi
Release Date: 5th September 2013
Genre: Pop
Intro
Katy Perry is a world wide super-star and is well known for making catchy pop tunes that stick into your head. Katy first rose to fame with her hit single 'I Kissed A Girl' on her first album 'One Of The Boy's'. From then onwards, she has only climbed to the top of the ladder releasing her fourth album 'Prism' in late 2013. This song that i am analysing is very popular and known for its raunchy jungle outfit that displays many points of the notion of looking.
Lyrics and Visuals
"So I sat quietly" - man hands her bag connotes with just being sitting back and being walked over and pushed around, relating to Katy's past maybe
"I stood for nothing, So I fell for everything" - Being pushed around by this guy, she stands for nothing herself because she has always been kept in the dark and controlled. When he gets attacked by the tiger, realises she finally has to fend for herself and make herself something.
"You held me down but I got up [HEY!]. already brushing off the dust" - already brushing off that he's not here to put her in the dark, feels no remorse, something to do with relationships maybe. Thinking she is nothing because all she has ever been is with him, but that has changed
"I see it all, I see it now" - Millions of glowing eyes appear from bushes, she sees everything now he's gone
"I got the eye of the tiger, a fighter, dancing through the fire, cause I am a champion and you're gonna here me roar" - you see the eyes on 'eye of a tiger' gets down into an animal-like pose on 'roar' it shows tiger roaring in waters reflection showing the tiger inside of her
"You're gonna hear me roar" - You see the first signs of her change with the leopard print piece on skirt
"Stinging like a bee I earned my stripes, I went from zero, to my own hero" - learning to cope with the jungle ~ learning to cope with her loss, shes her own hero/fights for herself ~spears banana, begins her training for the tiger battle
"You held me down but i got up [HEY!], already brushing off the dust" - shower with the elephant ~ showing that she is washing away her old way of life, being renewed/reborn into this wild world
"Like thunder gonna" - Elephant trumpets his trunk, because they are so big and heavy they have been known to sound like thunder when they walk
"Get ready cause I've had enough, I see it all, I see it now" - animation of tiger having enough and not taking anything from the hunters, fighting back, She realises that's who she needs to be and needs to fight-the king of the jungle
"I got the eye of the tiger, a fighter, dancing through the fire" - She comes out changed into jungle suit, change person, stronger, changed lifestyle
"you're gonna hear me roar" - shows off muscles showing she's stronger, metaphorical roar
"Louder, louder than a lion" - Iconic shot of her swinging on vine, matches iconic lyric
"Ro-ar, ro-ar, ro-ar, ro-ar, ro-ar" - Overcoming her fears, taking control, beating the tiger with her roar, build up of tension, she finally wins
"I got the eye of a tiger, a fighter, dancing through the fire, cause I am a champion and you're gonna hear me roar" - She is a champion and conquered the lion, becoming queen of jungle, showing her power, showing anyone can succeed in what they want to do
Close-ups of artist and star image motif
In this music video Katy is portrayed as a character who is needy and gets pushed in the dark. The video finally ends with her being queen of the jungle and conquering her fears and just having a positive fighter attitude.
There is a total of 33 close-ups in this music video
The video ends in a close-up to create that last vital connection with the audience
The close-ups make her seem like a strong, powerful, iconic woman in this industry and showing that she can overcome her difficulties and no-one holds her down
There are lot's of high angle shots which rienforces the fact that she is strong and powerful because it makes her look taller and tower over us.
Music and Visuals
Big drum beat to start the song is reflected in the visuals with a big explotion in the background, it simmers down as the opening chords of piano comes in.
Shots change on the beat of the music
Guy tilts his head when he is taking a selfieto the beat of the music
Glowing eyes flash to the rhythm of the piano
When she says "roar", tiger in reflection of the lake roars too
Second time she says "roar", the camera pans out and up as she slides the pitch of the note. as it slides up an image of the glowing insects flying in the sky form the head of a tiger roaring when she is saying "roar"
Diagetic sounds of the spear throwing, animal sounds, and the sounds of the jungle to match the visuals
When the music says "hey!" Elephant chucks water at Katy
When she keeps repeating the word "roar"all the animals call back almost roaring too. They do this to the beat of the music
Last chorus is loud and bigger in texture, relfects in visuals with lots of flowrs and celebatory things such as gift giving as she has beaten the tiger
When she says "roar" one of the times in the last chorus, it switches to a shot of the Tiger purring because she has defeated it and it is potrayed as her pet now
Last line shows a clopse up of her looking victorious to conclude the song on a positive note to match the positive key the piece of music is in
Change of location for different part of the song, also introducing new locations:
verse 1- Plane Crash site - day time
Pre-chorus 1 - walking through the jungle - night time
chorus 1 - by the river in the jungle - night time
verse 2 - somehwere in the jungle hunting introducing animals - day time
pre-chorus 2 - in the little cave looking at ancient wall paintings - night time
chorus 2 - coming out of cave, by the waterfall, swinging on vines - day time
build up - bamboo junlge area fighting tiger - day time
chorus 3 - all parts of jungle apart from cave, decorated in flowers - day time
Reference To The Notion of Looking
In the beginning of the song she is wearing a tight pencil skairt that shows off her figure, seems quite girly and like she would never put a finger in the mud
In the night time her skirt is all ripped and burnt showing a bit more of her skin as she has spent the whole night in the jungle
At the end of the song she is in this short grass skirt and animal print crop-top, this obviously refers to Laura Molvey's theory of the male gaze and living in a mans world. From this music video, lots of girls have wantyed to have a body like Katy Perry and many have gone and bought outifts that look like her jungle one. This outfit that she is wearing shows off all her assets very well and make's people more attracted to her, and therefore this outfit is also used as a marketing device cathcing her viewers.
At the very end when she is sitting in the jungle chair she has her legs wide open obviously covered by her leaf skirt, but the point is she has become more open with the audience and has traded her once 'preppy, schoolgirl,girly' look, for a more king of the jungle look with her stance and posture to fit in with the harsh jungle around her.
Performance, Narrative or Concept?
Based on what I have seen, this video is Performnce and Narative based. This is because she has the story line of the plance crash into the unknown world and conquering it comeing out the queen of the jungle and alos she has lots of shots showing her singing aloing the the music obvioujsly exploiting her as an artist and as part of the marketing process.
Intertexual Refrences
There arn't many in this music video other than, how did she creash onto this island and who is this man that she was with? Is it a worl employee, boyfriend, boss? The interpretation is left so open. Also the fact the pice started off as if it was a comic coming to life and finishing the same way.
Conclusion
In conclusion, considering the genre of this piece, the music is very catchy and displays Katy Perry as a strong individual that can cope with all the hard situations. The marketing has also brought up the video with the choice of costume and literall interpretation of the song. Overall I really like this song and I feel that it will sell quite big due to the points I have analysed.
Katy Perry is a world wide super-star and is well known for making catchy pop tunes that stick into your head. Katy first rose to fame with her hit single 'I Kissed A Girl' on her first album 'One Of The Boy's'. From then onwards, she has only climbed to the top of the ladder releasing her fourth album 'Prism' in late 2013. This song that i am analysing is very popular and known for its raunchy jungle outfit that displays many points of the notion of looking.
Lyrics and Visuals
"So I sat quietly" - man hands her bag connotes with just being sitting back and being walked over and pushed around, relating to Katy's past maybe
"I stood for nothing, So I fell for everything" - Being pushed around by this guy, she stands for nothing herself because she has always been kept in the dark and controlled. When he gets attacked by the tiger, realises she finally has to fend for herself and make herself something.
"You held me down but I got up [HEY!]. already brushing off the dust" - already brushing off that he's not here to put her in the dark, feels no remorse, something to do with relationships maybe. Thinking she is nothing because all she has ever been is with him, but that has changed
"I see it all, I see it now" - Millions of glowing eyes appear from bushes, she sees everything now he's gone
"I got the eye of the tiger, a fighter, dancing through the fire, cause I am a champion and you're gonna here me roar" - you see the eyes on 'eye of a tiger' gets down into an animal-like pose on 'roar' it shows tiger roaring in waters reflection showing the tiger inside of her
"You're gonna hear me roar" - You see the first signs of her change with the leopard print piece on skirt
"Stinging like a bee I earned my stripes, I went from zero, to my own hero" - learning to cope with the jungle ~ learning to cope with her loss, shes her own hero/fights for herself ~spears banana, begins her training for the tiger battle
"You held me down but i got up [HEY!], already brushing off the dust" - shower with the elephant ~ showing that she is washing away her old way of life, being renewed/reborn into this wild world
"Like thunder gonna" - Elephant trumpets his trunk, because they are so big and heavy they have been known to sound like thunder when they walk
"Get ready cause I've had enough, I see it all, I see it now" - animation of tiger having enough and not taking anything from the hunters, fighting back, She realises that's who she needs to be and needs to fight-the king of the jungle
"I got the eye of the tiger, a fighter, dancing through the fire" - She comes out changed into jungle suit, change person, stronger, changed lifestyle
"you're gonna hear me roar" - shows off muscles showing she's stronger, metaphorical roar
"Louder, louder than a lion" - Iconic shot of her swinging on vine, matches iconic lyric
"Ro-ar, ro-ar, ro-ar, ro-ar, ro-ar" - Overcoming her fears, taking control, beating the tiger with her roar, build up of tension, she finally wins
"I got the eye of a tiger, a fighter, dancing through the fire, cause I am a champion and you're gonna hear me roar" - She is a champion and conquered the lion, becoming queen of jungle, showing her power, showing anyone can succeed in what they want to do
Close-ups of artist and star image motif
In this music video Katy is portrayed as a character who is needy and gets pushed in the dark. The video finally ends with her being queen of the jungle and conquering her fears and just having a positive fighter attitude.
There is a total of 33 close-ups in this music video
The video ends in a close-up to create that last vital connection with the audience
The close-ups make her seem like a strong, powerful, iconic woman in this industry and showing that she can overcome her difficulties and no-one holds her down
There are lot's of high angle shots which rienforces the fact that she is strong and powerful because it makes her look taller and tower over us.
Music and Visuals
Big drum beat to start the song is reflected in the visuals with a big explotion in the background, it simmers down as the opening chords of piano comes in.
Shots change on the beat of the music
Guy tilts his head when he is taking a selfieto the beat of the music
Glowing eyes flash to the rhythm of the piano
When she says "roar", tiger in reflection of the lake roars too
Second time she says "roar", the camera pans out and up as she slides the pitch of the note. as it slides up an image of the glowing insects flying in the sky form the head of a tiger roaring when she is saying "roar"
Diagetic sounds of the spear throwing, animal sounds, and the sounds of the jungle to match the visuals
When the music says "hey!" Elephant chucks water at Katy
When she keeps repeating the word "roar"all the animals call back almost roaring too. They do this to the beat of the music
Last chorus is loud and bigger in texture, relfects in visuals with lots of flowrs and celebatory things such as gift giving as she has beaten the tiger
When she says "roar" one of the times in the last chorus, it switches to a shot of the Tiger purring because she has defeated it and it is potrayed as her pet now
Last line shows a clopse up of her looking victorious to conclude the song on a positive note to match the positive key the piece of music is in
Change of location for different part of the song, also introducing new locations:
verse 1- Plane Crash site - day time
Pre-chorus 1 - walking through the jungle - night time
chorus 1 - by the river in the jungle - night time
verse 2 - somehwere in the jungle hunting introducing animals - day time
pre-chorus 2 - in the little cave looking at ancient wall paintings - night time
chorus 2 - coming out of cave, by the waterfall, swinging on vines - day time
build up - bamboo junlge area fighting tiger - day time
chorus 3 - all parts of jungle apart from cave, decorated in flowers - day time
Reference To The Notion of Looking
In the beginning of the song she is wearing a tight pencil skairt that shows off her figure, seems quite girly and like she would never put a finger in the mud
In the night time her skirt is all ripped and burnt showing a bit more of her skin as she has spent the whole night in the jungle
At the end of the song she is in this short grass skirt and animal print crop-top, this obviously refers to Laura Molvey's theory of the male gaze and living in a mans world. From this music video, lots of girls have wantyed to have a body like Katy Perry and many have gone and bought outifts that look like her jungle one. This outfit that she is wearing shows off all her assets very well and make's people more attracted to her, and therefore this outfit is also used as a marketing device cathcing her viewers.
At the very end when she is sitting in the jungle chair she has her legs wide open obviously covered by her leaf skirt, but the point is she has become more open with the audience and has traded her once 'preppy, schoolgirl,girly' look, for a more king of the jungle look with her stance and posture to fit in with the harsh jungle around her.
Performance, Narrative or Concept?
Based on what I have seen, this video is Performnce and Narative based. This is because she has the story line of the plance crash into the unknown world and conquering it comeing out the queen of the jungle and alos she has lots of shots showing her singing aloing the the music obvioujsly exploiting her as an artist and as part of the marketing process.
Intertexual Refrences
There arn't many in this music video other than, how did she creash onto this island and who is this man that she was with? Is it a worl employee, boyfriend, boss? The interpretation is left so open. Also the fact the pice started off as if it was a comic coming to life and finishing the same way.
Conclusion
In conclusion, considering the genre of this piece, the music is very catchy and displays Katy Perry as a strong individual that can cope with all the hard situations. The marketing has also brought up the video with the choice of costume and literall interpretation of the song. Overall I really like this song and I feel that it will sell quite big due to the points I have analysed.
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