When making a music video there are certain things that are definatly conventions that can be seen through other music videos as well. The video's we watched in class were:
Rudimental - Waiting all Night
McFly - Love Is Easy
Kelly Rowland - Stole
Green Day - When september Ends
The key conventions that we noticed when watching these were:
- the sounds matches the narrative
So for instance when the intorduction finally kicks in, the protagonist in the music video starts running. An example of this would be in the music video 'Look at me now' by Chris Brown featuring Lil'Wayne and Busta Rhymes. the dances matches the words and rhythms from 0:27 till about 1:03
- Having the artist appear in the video
In most cases when it comes to music vidoe's most of them have the artist appear in it and if they dont then the video is mainly pure narrative. A video that mainly focuses on the artist throught the whole video is 'Yellow' by Coldplay where it just shows the lead singer walking on a beach singing out to the audience.
- Having extreme close-ups
Having ectreme close-ups in shots lets the audience feel and see the emotion of the song and of the narrative. A music video that demonstartes this is Christina Agruleria's very famous song 'Beautiful' which tells the story of certain people and the effects bullying has on their lives. The extreme close ups maximise the emtions of this video.
-Showing people playing instruments
showing people playing instruments during a music video is a very popular choice and almost makes the viewer feel like their playing their song just to you and no-one else. Having their instruments makes it more believeable that they are actually playing the song in the music video. a brilliant example of this, would be in Ed Sheerans 'You Need Me I Don't Need You' where it shows him playing his guitar.
-Tracking Shots
tracking shots are used for adding emphasis onto the artist and thier emotions. a great example of this is The Verve's single 'Bittersweet Symphony' where its shows the main singer just walking down a road for the whole music video and what happenes around him.
- Low Angle Shots
Low angles shots in a music video often make the artist or whoever is in shot seem more powerful and important. this technique is often used in rap and hip hop videos as they want to seem rich, powerful and admirable. The example i have used ofr this is the famous Tupac's 'I Get Around' from 3:50 to 3:55. eventhough its very short, just from that one shot alot of power is afflicted from him.
- Slow Motion
Slow motion plays a key part in all music videos as it portrays the realism and emotion of the whole music video and is simply a veyr dramtic effect. The example i'm going to use is 'Wrecking Ball' by Miley Cyrus. Even though the video is very explicit in some areas it portrays slow motion very well.
-Fluid Camera Movements
Fluid camera movements makes the whole of the jusic video have a more finished and professional effect, separating the b-rated music videos from the professional ones.The example i am going to use for this would be 'Only Execption' from Paramore.the whole of the music videoisjust one long shot showing her move in andout of different rooms which is very fluid and professional.
-Lyrics Matching The Narartive
This is a very common element in music videos especially the narrative ones. It helps the audience feel the connection between the lyrics of the song and what is going on on the screen. An example i have used for this would be Taylor Swifts 'Love Story'. The lyrics explain her flash-backing and having a Romeo and Juliet relationshipwhich is also seen on the screen.
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